The agency strengthens its presence in one of the world’s most important electronic music hubs, expanding its operations in both the United Kingdom and Ibiza.

Cumac Bookings opens a new chapter in the UK with the goal of creating more opportunities for its roster and reinforcing its global strategy. To lead this new phase, the agency welcomes Nicole Clark as Senior Agent, responsible for developing the British market and representing Cumac’s artists in Ibiza. We spoke with her about her vision for the local scene and how Cumac’s projects align with it.

Cumac Bookings: What opportunities do you see in the UK market?
Nicole: “The UK has always been at the forefront of music. We’ve never waited for validation. From pirate radio to warehouse raves, we’ve built entire movements from the ground up. What excites me now is how open the market feels again. There’s a real hunger for fresh energy and sounds that feel global yet still raw and rooted in club culture. You can see it in the rise of genre-blending sets and how international artists are being embraced when they bring authenticity.

At Cumac Bookings, we’re leaning into that. With artists like Wade, who headlines global stages and draws incredible crowds across the UK, or artists like Madam X and Yves Tomas, who are pushing heavy bass and experimental sounds, there’s room both to go big and to stay underground. As an agent in the UK, I’ve seen firsthand how diverse the opportunities are: boutique festivals, major club nights, queer spaces, warehouse collectives. People want more than just big names — they want a vibe, a movement. That’s where we thrive.”

Cumac Bookings: How has the Cumac roster been received in the UK so far?
Nicole: “The response has been incredibly positive. What I love about UK crowds is that they don’t pretend — if they’re feeling it, you know instantly. Wade’s sets have been making people lose their minds everywhere; we’re seeing packed rooms and repeat bookings across the board. He has the numbers, but more importantly, he has the moments — those instant pull-ups and that rewind energy even on main stages.

Stella’s momentum is real. I’ve seen her win over crowds with pure vibe. The blend in her sound just works, especially at summer festivals and open-air events. She strikes the perfect balance between global and authentic.

Tre Reynolds is earning fast respect in the UK underground. He’s already appearing on major line-ups, and the support he’s getting from big names shows he’s next.

Yves Tomas is becoming a go-to name for bookings with a fashion edge and alternative club spaces. The cultural mix he brings is exactly what the moment needs.

And Madam X is simply a powerhouse. Her sets speak to the roots of British dance music while feeling completely current and international. There’s truly no one doing it quite like her.”

Cumac Bookings: What are some of the main trends in the UK electronic scene right now?
Nicole: “Fusion is the trend. Genre boundaries are dissolving, and that’s a good thing. You’ll hear amapiano over bass sets, gqom next to 140, grime acapellas layered on minimal grooves. The audience’s ear is completely open. It’s about storytelling now, not just BPMs.

There’s also a big return to community-driven raves. The warehouse culture is back but with more intention — safer spaces, inclusive bookings, wellness programs like Madam X’s MDMXERCISE. It’s not just about dancing all night; it’s about culture, care, and connection.

Sound-wise, the pendulum swings between the minimal and the maximal. Deep minimalism is working incredibly well, especially among younger, more conscious audiences — that’s where Tre Reynolds shines. At the same time, high-energy, party-starting sounds like those from Wade or Stella are dominating big stages and summer festivals. The duality is real, and the Cumac roster fits both worlds without compromise.

We’re also seeing a rise in multidisciplinary artists like Yves Tomas, who merges fashion, visual art, and sound design. That’s where the UK is heading: not just DJs, but creative forces building worlds. And the UK is listening.”